CNN Ratings Down 54% Overall, Down 60% In Key Demographics
CNN ratings continue to tank and have been “hemorrhaging viewers” since Democratic President Joe Biden took office on January 20.
According to multiple reports, the left-leaning media outlet’s ratings are down “more than 50% in multiple categories” notably since former President Donald Trump left office.
“CNN averaged 2.2 million viewers during the first three weeks of 2021, but it has averaged just one million viewers since Biden took office, a staggering decline of 54 percent,” Fox News reported.
USA Today noted that “from Election Day through Inauguration Day, when Democrat Joe Biden was sworn in to succeed Trump as president, CNN was the most-watched cable news network in both total viewers (1.8 million).”
"CNN has been hemorrhaging viewers since President Biden took office, with ratings down more than 50 percent in multiple categories since Inauguration Day….MSNBC lost 34 percent of its total-day viewers and 30 percent during primetime."https://t.co/nBM8Crujks
— Glenn Greenwald (@ggreenwald) April 17, 2021
In March, however, it was reported that the mostly-pro-left media “lost about a million viewers on average,” since Biden entered office in January, with CNN “drawing nearly 50% fewer viewers in the key 24-54 age group.”
On January 22, two days after Biden’s inauguration, Mediaite noted that CNN’s rating started plummeting — with MSNBC becoming the most-watched network in all of cable” that time. CNN dropped to third overall in prime time.
Aside from dropping ratings, CNN viewership also declined across key demographics.
“CNN’s struggles are even more prominent among the key advertising demographic of adults aged 25-54, with a drop of 60%. It averaged 617,000 demo viewers from Dec. 28 through Inauguration Day but only 244,000 since Biden entered the White House,” Fox News added.
The report went on to say that some of the network’s most liberal primetime hosts like Anderson Cooper, Chris Cuomo and Don Lemon were also not able to keep their audiences under the new Democratic administration.
News media like @abcnews and @CNN exposed for bias, manipulation and agendas on @corybernardi @SkyNewsAust Time for all of us to be vigilant and sceptical. This isn’t journalism, it’s dangerous brainwashing
— Prue MacSween (@macsween_prue) April 16, 2021
“CNN averaged 3.1 million viewers from 8-11 p.m. from Dec. 28 through Inauguration Day but only 1.4 million since for a whopping 55% decline. Over the same time period, CNN’s primetime lineup lost 63% of its viewers among the crucial demo,” it added.
Lemon is reportedly “not concerned” with his tanking viewership saying that their plummeting ratings was collateral damage for the “greater good” which is the former Republican president’s exit from the White House.
“I’m not worried about it … Trump was a horrible person. And he was terrible for the country. And it is better for all,” Lemon said to The New York Times.
“So if that means that cable news ratings go down? So I’m not really that concerned about it. I would prefer that my ratings go down and Trump not be in office than my ratings be sky-high and him be there. That’s the honest truth,” Lemon claimed.
CNN clown Chris Cuomo's ratings fall 45% https://t.co/lPfZ661eL6
— Lois Levine Fishman (@FishmanLevine) April 14, 2021
CNN thrived during the past administration after the liberal network spent four years attacking former President Trump.” But “concerns” grew of the uncertainty in the cable’s future after the former president’s exit — confirmed by the network’s tanking ratings.
Aside from CNN, other Democrat-associated networks and publications also saw themselves losing much of the audience and readership they gained during the Trump administration.
The Washington Post, for example, noted a decline of 26% from the number of unique visitors between January to February. It also dropped 7% from a year ago. Meanwhile, The New York Times lost 17% compared with January and 16% over last February.
MSNBC also lost 34% of its total-day viewers and 30% of its audience in the primetime. Fox News said it has “retained most of its audience” with single-digit declines.
Conservative cable news outlet, Fox News, on the other hand is reportedly “on pace” to be the most-watched cable news network for the second month in a row among both total day and primetime viewers.
Former President Trump — who has routinely called out the media as the “enemy of the people” and perpetrators of “fake news” — earlier predicted that networks and publications critical of his administration will see their ratings tank if he’s not in office.
'…all forms of media will tank if I’m not there because without me, their ratings are going down the tubes.' Trump predicts the news media will aid him in achieving a second term. https://t.co/kTDw9YYOCS
— Latika M Bourke (@latikambourke) December 29, 2017
“Newspapers, television, all forms of media will tank if I’m not there,” Trump said in 2017. “Because without me, their ratings are going down the tubes.”
