The Scoop

Nickelodeon’s Push To Promote LGBTQ Fails As Dislikes On Videos Are Now Hidden

By • June 14, 2021 6:25 pm

There’s strong evidence that Nickelodeon’s aggressive push to advocate the LGBTQ agenda among kids is damaging the network’s ratings.

Nickelodeon and its preschool-targeted network, Nick Jr., have both published videos in the past two weeks promoting “trans,” “queer,” and “pansexual” inclusiveness. On “Blues Clues and You,” a program for two to five-year-olds, a cartoon version of drag queen Nina West sang about different LGBTQIA groups “[loving] each other so proudly,” which prompted uproar. A female-to-male transgender beaver with post-operative surgical scars on its chest was seen in the same clip.

West teaches the meanings of numerous LGBTQ Pride flags via a song in a separate live action video Nickelodeon put on YouTube last week. These new videos come after the network started openly honoring “Pride” month many years ago and suggested in 2020 that SpongeBob SquarePants, its most famous character, is gay.

“A Pride Month tweet from the official Nickelodeon Twitter account has the internet believing SpongeBob SquarePants is not just a happy guy,” New York Post reported in June 2020.

In addition, the business recently revealed that the relaunch of the classic sitcom “Rugrats,” which originally aired from the 1990s until 2004, would feature a single lesbian mother. “I think it’s just so great because examples of living your life happily and healthily as an out queer person is just such a beacon for young queer people who may not have examples of that,” Natalie Morales, who plays the role, said.

Dislikes Overpowering The Likes On Videos

Nickelodeon YouTube videos have been “downvoted to such a degree that they’ve now hidden the ratio,” according to Pirates and Princesses, a prominent entertainment blog focusing on Disney-related news. According to the site, the network has noticed a significant drop in views since it started openly promoting the LGBTQ agenda to its youthful audience:

“Since July of 2017, Nickelodeon’s viewership has dropped from 1.3 million average viewers per week to a June of 2021 average of only 372,000. In only four years, Nickelodeon has dropped more than two thirds of its audience. That is catastrophically bad for the cable channel, but with cable on the way out, maybe it’s not so bad? The catch here is that it is, in fact, that bad and perhaps worse, simply because Nickelodeon seems to be the primary driving force behind new subscribers to Paramount+.”

“There are signs that Viacom has not learned any lessons and is retrofitting these old shows with the same principles that have resulted in Nickelodeon’s huge loss in ratings. Even with a show about infants, much of the headlines have been about a retconned, now-lesbian character; whatever your thoughts on that issue, it’s hard to see how a children’s show about infants is best served in advertising when the news is all about sexuality.”

This is especially bad news for ViacomCBS’ parent company, which has been trying to ramp up its streaming service, Paramount+, by adding hundreds of hours of Nickelodeon content to the platform’s library.

Consumer backlash does not seem to be deterring the network at this time. Nickelodeon’s official account tweeted, “It gets better every time we watch it,” adding happy face and love emojis, in response to West’s sharing of a video of the Pride song.

Cameron Shizznit


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