Privacy Policy
Effective Date: May 27, 2025
At The Scoop (thescoop.us), we value your privacy. This Privacy Policy explains how we collect, use, share, and protect your personal information. By accessing or using our site, you agree to the terms of this Privacy Policy.
- Information We Collect
We may collect the following types of information:
a) Personal Information:
Name and email address (when voluntarily submitted for newsletter signup)
IP address
Device information
b) Usage Data:
Pages visited, time spent, click behavior
Referring/exit pages and date/time stamps
c) Cookies and Similar Technologies:
We use cookies, web beacons, and similar technologies to improve your experience, analyze traffic, and serve personalized ads.
Use of Information
We use the information collected to:
Deliver and improve website content
Send newsletters (if you subscribed)
Serve ads through third-party networks like Ezoic and Google
Comply with legal obligations
Sharing of Information
We may share data with:
Ezoic Inc. for ad personalization, analytics, and revenue optimization
Google AdSense and other ad partners for interest-based advertising
Email marketing providers (if you opt in)
Legal authorities, if required
Cookies and Ad Technology
Ezoic Services
This website uses the services of Ezoic Inc. (“Ezoic”), including to manage third-party interest-based advertising. Ezoic may employ a variety of technologies on this website, including tools to serve content, display advertisements and enable advertising to visitors of this website, which may utilize first and third-party cookies.
A cookie is a small text file sent to your device by a web server that enables the website to remember information about your browsing activity. First-party cookies are created by the site you are visiting, while third-party cookies are set by domains other than the one you’re visiting. Ezoic and our partners may place third-party cookies, tags, beacons, pixels, and similar technologies to monitor interactions with advertisements and optimize ad targeting. Please note that disabling cookies may limit access to certain content and features on the website, and rejecting cookies does not eliminate advertisements but will result in non-personalized advertising. You can find more information about cookies and how to manage them here.
The following information may be collected, used, and stored in a cookie when serving personalized ads:
- IP address
- Operating system type and version
- Device type
- Language preferences
- Web browser type
- Email (in a hashed or encrypted form)
Ezoic and its partners may use this data in combination with information that has been independently collected to deliver targeted advertisements across various platforms and websites. Ezoic’s partners may also gather additional data, such as unique IDs, advertising IDs, geolocation data, usage data, device information, traffic data, referral sources, and interactions between users and websites or advertisements, to create audience segments for targeted advertising across different devices, browsers, and apps. You can find more information about interest-based advertising and how to manage them here.
You can view Ezoic’s privacy policy here, or for additional information about Ezoic’s advertising and other partners, you can view Ezoic’s advertising partners here.
Your Rights and Choices
Under laws like GDPR and CCPA, you have the right to:
Request access to or deletion of your personal data
Opt out of personalized ads
Request correction of inaccurate information
To exercise these rights, please contact us at: team@thescoop.us
Third-Party Links
Our website may contain links to external sites. We are not responsible for the privacy practices of those sites.
Children’s Privacy
Our content is not directed at children under the age of 13. We do not knowingly collect personal data from children.
Data Retention
We retain data for as long as necessary for legal, operational, or analytical purposes.
Updates to This Privacy Policy
We may update this policy from time to time. Changes will be posted here with a new effective date.
Contact Us
If you have questions or requests regarding your data, contact:
The Scoop
Email: team@thescoop.us
Website: https://thescoop.us