Effective Date: July 7, 2025

At The Scoop (thescoop.us), we value your privacy. This Privacy Policy explains how we collect, use, share, and protect your personal information. By accessing or using our site, you agree to the terms of this Privacy Policy.

1. Information We Collect

We may collect the following types of information:

a) Personal Information:

• Name and email address (when voluntarily submitted for newsletter signup)
• IP address
• Device information
• Comments and feedback on articles
• Contact information submitted through forms

b) Usage Data:

• Pages visited, time spent, click behavior
• Referring/exit pages and date/time stamps
• Browser type and version
• Operating system

c) Cookies and Similar Technologies:

We use cookies, web beacons, and similar technologies to improve your experience, analyze traffic, and serve personalized ads.

2. Use of Information

We use the information collected to:

• Deliver and improve website content
• Send newsletters (if you subscribed)
• Serve ads through third-party networks like Ezoic and Google
• Respond to your inquiries and comments
• Analyze website performance and user behavior
• Comply with legal obligations

3. Sharing of Information

We may share data with:

• Ezoic Inc. for ad personalization, analytics, and revenue optimization
• Google AdSense and other ad partners for interest-based advertising
• Email marketing providers (if you opt in)
• Legal authorities, if required by law
• Service providers who assist in website operations

4. Cookies and Ad Technology

Ezoic Services

This website uses the services of Ezoic Inc. (“Ezoic”), including to manage third-party interest-based advertising. Ezoic may employ a variety of technologies on this website, including tools to serve content, display advertisements and enable advertising to visitors of this website, which may utilize first and third-party cookies.

A cookie is a small text file sent to your device by a web server that enables the website to remember information about your browsing activity. First-party cookies are created by the site you are visiting, while third-party cookies are set by domains other than the one you’re visiting. Ezoic and our partners may place third-party cookies, tags, beacons, pixels, and similar technologies to monitor interactions with advertisements and optimize ad targeting.

Please note that disabling cookies may limit access to certain content and features on the website, and rejecting cookies does not eliminate advertisements but will result in non-personalized advertising. You can find more information about cookies and how to manage them here.

The following information may be collected, used, and stored in a cookie when serving personalized ads:

• IP address
• Operating system type and version
• Device type
• Language preferences
• Web browser type
• Email (in a hashed or encrypted form)

Ezoic and its partners may use this data in combination with information that has been independently collected to deliver targeted advertisements across various platforms and websites. Ezoic’s partners may also gather additional data, such as unique IDs, advertising IDs, geolocation data, usage data, device information, traffic data, referral sources, and interactions between users and websites or advertisements, to create audience segments for targeted advertising across different devices, browsers, and apps. You can find more information about interest-based advertising and how to manage them here.

You can view Ezoic’s privacy policy here, or for additional information about Ezoic’s advertising and other partners, you can view Ezoic’s advertising partners here.

5. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• SSL encryption for data transmission
• Secure hosting infrastructure
• Limited access to personal data on a need-to-know basis
• Regular security assessments

6. Your Rights and Choices

Under laws like GDPR and CCPA, you have the right to:

• Request access to or deletion of your personal data
• Opt out of personalized ads
• Request correction of inaccurate information
• Withdraw consent for data processing
• Request data portability
• Object to processing of your personal data

To exercise these rights, please contact us at: team@thescoop.us

7. Third-Party Links

Our website may contain links to external sites. We are not responsible for the privacy practices of those sites. We encourage you to read the privacy policies of any third-party sites you visit.

8. Children’s Privacy

Our content is not directed at children under the age of 13. We do not knowingly collect personal data from children. If we become aware that we have collected personal information from a child under 13, we will take steps to delete such information.

9. Data Retention

We retain data for as long as necessary for legal, operational, or analytical purposes. The retention period varies depending on the type of data and the purpose for which it was collected.

10. International Data Transfers

Your information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place for such transfers in compliance with applicable laws.

11. California Privacy Rights

California residents have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information is collected, used, shared, or sold. For more information or to exercise these rights, contact us at team@thescoop.us.

12. Updates to This Privacy Policy

We may update this policy from time to time. Changes will be posted here with a new effective date. We encourage you to review this policy periodically.

13. Contact Us

If you have questions or requests regarding your data, contact:

The Scoop Media Inc
Email: team@thescoop.us
Website: https://thescoop.us
Based in: Coeur d’Alene, Idaho